Summary

During my internship at Nielsen Norman Group, I worked on user experience research on international e-commerce websites. Mentored by Jakob Nielsen, I treasured the experience to work as a real UX researcher.

My research is a part of the revisement of the previous e-commerce research at Nielsen Norman Group. During the research, I conducted more than 30 sessions of usability testing (lab setting) on 50 international e-commerce websites in different perspectives of user research. As the goal of the study was to look into the habits of Chinese users when shopping online, I have learned how to pull my hair out of my cultural background and experience as a Chinese e-commerce customer.

The link below will lead you to the report articles on NN/g official website with the study process and findings:

Counterfeit or Credible? UX Design for Authenticity in China