UX Design

What, Why and How

Created by Qiaochu MU

User eXperience

Everything that affects a user’s interaction with that product.

What does this mean?

developers:

Best App in the world!

No one buys it...

users:

Confusing & Clumsy!

developers: developers: users:

Then...

developers:

Frustration & Resist to Change

Takes the user’s need into account at every stage of the product cycle.

User eXperience Design

is the PROCESS of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product.

film

filmmaking

User eXperience Design

  • Business need v.s. User needs
  • Functionality v.s. Usability
4 Reasons

Why ux matters and
you should learn more about it

1. You're doing some of this stuff already

2. User-centered Design is a Process

developers:

3. not that hard!

developers:

challenging & rewarding

4. visual design?

developers:

UXD is behind the Visuals!

but how?

creative design workshop

  • Bring stakeholders together
  • Purpose: Core Design Ideas
  • 2-3 groups of 3-4 people each
  • at least 4 hours
  • paper, tips, tapes, scissors, crayons...
  • What your brand is

  • Who the customer is (persona)

  • what their challenges are

  • how can you solve them

card sorting

card sorting

Design process

1. sketch

2. Low-fi Prototype

3. Hi-fi Prototype

sketch-app
sketch-app

don't reinvent wheels

wheel

don't reinvent wheels

testing

  • Usability
  • User Experience
  • Through the Design Process

paper prototype

apps help!

  • App: Marvel, Pop, Fluidui...
  • Web: Axure, Mockplus, Keynote...

good usability

  • Simple and natural dialogue
  • Speak the user's language
  • Minimize memory load
  • Support recall
  • Use constructive error message
  • Give feedback
  • Prevent errors
  • Make clear exits
  • Make shortcuts
  • Thrive for consistency

keep
calm

IT'S ONLY THE END

of my

presentation

UX Design

What, Why and How

Created by Qiaochu MU//qcmu.github.io

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