UX Design
What, Why and How
Created by Qiaochu MU
User eXperience
Everything that affects a user’s interaction with that product.
What does this mean?
Best App in the world!
No one buys it...
Confusing & Clumsy!
Then...
Frustration & Resist to Change
Takes the user’s need into account at every stage of the product cycle.
User eXperience Design
is the PROCESS of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and a product.
film
filmmaking
User eXperience Design
- Business need v.s. User needs
- Functionality v.s. Usability
4 Reasons
Why ux matters and
you should learn more about it
1. You're doing some of this stuff already
2. User-centered Design is a Process
3. not that hard!
challenging & rewarding
4. visual design?
UXD is behind the Visuals!
but how?
creative design workshop
- Bring stakeholders together
- Purpose: Core Design Ideas
- 2-3 groups of 3-4 people each
- at least 4 hours
- paper, tips, tapes, scissors, crayons...
What your brand is
Who the customer is (persona)
what their challenges are
how can you solve them
card sorting
Design process
1. sketch
2. Low-fi Prototype
3. Hi-fi Prototype
don't reinvent wheels
don't reinvent wheels
testing
- Usability
- User Experience
- Through the Design Process
paper prototype
apps help!
- App: Marvel, Pop, Fluidui...
- Web: Axure, Mockplus, Keynote...
good usability
- Simple and natural dialogue
- Speak the user's language
- Minimize memory load
- Support recall
- Use constructive error message
- Give feedback
- Prevent errors
- Make clear exits
- Make shortcuts
- Thrive for consistency
keep
calm
IT'S ONLY THE END
of my
presentation
UX Design
What, Why and How
Created by Qiaochu MU//qcmu.github.io
UX Design
What, Why and How
Created by Qiaochu MU
首先自我介绍 做x工作 讲座目的